LONDON: DesignOps and Innovation keynote for digital leaders
Innovation is often mistakenly framed as new and disruptive ideas that result in ground-breaking new products. But in truth, innovation is incremental. It requires management and processes.
Fairly recently the term ‘DesignOps‘ was coined to cover the operational aspects of design. As well as management and processes, it includes the practices and tools that enable design teams to work more efficiently and effectively, and – ultimately – to deliver well-designed products.
In practice this may include establishing a Design System, streamlining recruitment, consolidating design tools, and embedding regular critiques and reviews.
Something so focused on process may seem contradictory to creativity and innovation – but a framework of DesignOps can accelerate innovation.
This was the topic of our recent talk to an audience of digital leaders in London:
- Why is it so difficult to innovate in large organisations?
- What does innovation need to thrive?
- How can Design Thinking and DesignOps support innovation?

