Our Creative Director and Partner, Savvas Voudouris has been papped!

His success story has been featured in a recently publish  ‘Voria’ financial e-newspaper article.

Read the original article here.

The English-translated article is below:


Savvas Voudouris the graphic designer who excels in the heart of CITY

Together with three other partners, they created NORMAN & SONS, a consultancy which develops digital strategy, vision and applications for major investment banks.

Savvas puts a “face” to the applications of major investment banks, such as UBS, Credit Suisse and HSBC. It’s not just banking; he is currently responsible for designing a platform used by FIFA to organise major football events. Savvas adds the visual touch to many large digital initiatives to improve the user experience.

Originally from Veria, Greece, his love for design led him to found London-based NORMAN & SONS together with three other partners, Graeme Harker, Jonathan Corbett and Valeria De Luca.

NORMAN & SONS is a consulting company that designs the strategy and vision for large institutions, primarily financial but also other major industries. 

The company was created in 2016 and currently employs 40 people with a range of talents; designers, financial experts and application technicians.  Since 2018, NORMAN & SONS expanded its footprint to New York, with its business now running in Britain, Switzerland and the USA.

NORMAN & SONS have worked on a vast scope of projects from applications that help banks respond to crises and simulate the impact of market fluctuations to applications for budget and program transparency and solutions that help prioritize the most important issues in the day-to-day operations of financial sector businesses, to making it easier for users. 

Savvas Voudouris is a partner and Creative Director of the company. He plans to put a little more Greek flair and expand its presence in Greece, where NORMAN & SONS has collaborated with the insurance broker ‘Freedom’.  

From Veria at the “heart” of the City

Savvas Voudouris was born in Thessaloniki and grew up in Veria. From a young age, he loved drawing and creating. Immediately after school in 1999 he left for England, and studied design in Manchester. A few years later, in a three-month internship at Saatchi & Saatchi advertising company in Greece, he unknowingly opened a new chapter in his career, that of advertising, which took him to Spain and Italy.

His next stop, after a postgraduate program in advertising, was London, initially working for Saatchi & Saatchi, he then became an independent freelancer. From advertising he eventually returned to his great love, design, both in print and digital, he created his own company, Peel Me, inspired by Peel Street where he lived at the time. He started with small clients but moved relatively quickly to larger ones. such as Canon, Ford and British Telecom. In 2008 we has working on a large project, a digital platform for Morgan Stanley for equities, it was this entry into the financial industry where he crossed paths with his later partners of NORMAN & SONS.

In 2016 they made the decision to jointly create NORMAN & SONS, inspired by the choice of name by Donald Norman, founder of the user experience theory. From ‘Norman’ they added Sons, a word that starred the tailors of Savile Row. Given that the company was preparing to offer tailored solutions, cut and sewn to the needs of the customers, the referral to the tailors through Sons was a ‘perfect fit’.

NORMAN & SONS becomes fully immersed with its client’s projects, almost ‘living’ within the project, to see in daily practice the client’s needs, perform research and develop the strategy, vision and technical approach for a project needs.